Why I set up Cross House Communications
After more than 20 years' working in PR and brand strategy - across publishing, government and cultural organisations - I set up Cross House Communications because I wanted to do the work differently.
I worked in corporate environments for many years and I loved the people I worked with as well as the work that I was doing, but I found myself drawn to a way of working that was faster and more direct.
What drove the change
Across two decades in the industry, I noticed the same pattern: organisations often needed experience, senior-level communications support but not necessarily on a full-time basis. There seemed to be a gap between having that experience in-house and bringing it in when it was needed. That gap is where Cross House Communications sits. I work with evolving organisations who need experienced, senior-level PR and brand strategy - without the cost of a permanent hire.
Why Cross House?
An outside perspective is often critical in the type of work that we do. It can bring objectivity, helping internal teams focus on what really matters to their audiences. Every great brand starts with a strong foundation of clear messaging and strategy, helping them connect with the right people at the right time. Helping you get to that point is where I add value - bringing experience (and sometimes challenge) to the table, unclouded by internal politics or history.
What's stayed the same?
Good communications planning should be collaborative, not prescriptive. I don't believe in one-size-fits-all campaigns. Every organisation I work with has a different story, different constraints and a different audience, and the strategy has to reflect that.
Where it's going
I want to grow Cross House Communications by building relationships with great brands across East Anglia and further afield, helping them tell better stories about the work that they do.
If you'd like an informal conversation about your organisation's PR or brand strategy, get in touch - there's no hard sell, just honest advice on what might actually help.
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