Blog posts

There’s a trap that’s very easy to fall into in communications, and I’m fairly sure we’re all guilty of falling into it at one point or another – I know I have. We start talking about the thing we need to produce as the starting point: a press release, an event, a campaign, a LinkedIn post, a newsletter, a new website, a social media strategy. Before long, we are all very busy. But what are we really achieving? There are so many reasons why we might want to communicate – gett

After more than 20 years' working in PR and brand strategy - across publishing, government and cultural organisations - I set up Cross House Communications because I wanted to do the work differently. I worked in corporate environments for many years and I loved the people I worked with as well as the work that I was doing, but I found myself drawn to a way of working that was faster and more direct. What drove the change Across two decades in the industry, I noticed the same